Are You Measuring the CTOR of Your Email Campaigns?

Are You Measuring the CTOR of Your Email Campaigns?

There’s lots of metrics we can use to measure the success of our email campaigns. We look at delivery rates, open rates, unsubscribes, hard and soft bounces and so on. And then there’s the click-through rate (CTR). The CTR gives us a percentage of how many recipients...
5 Ways to Grow Your Email List

5 Ways to Grow Your Email List

A great email list can be a goldmine. With email you can nurture leads, win over prospects and reinforce your brand with existing customers. Email marketing consistently has one of the highest ROIs of any marketing channel. It just works. However, if you’re just...

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