Convert More Leads With Marketing Automation

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Marketing Automation

Engage your customers with personalized, intelligent automations.

Email Marketing

Trigger follow up emails based on contacts’ actions, interests, or behaviors on your site.


Create custom sales processes with automated contact nurturing, scoring and closing.

Convert More Leads Into Customers

Email is consistently ranked as one of the best marketing strategies for ROI – higher than social media, SEO and others.

When implemented correctly, email marketing and automation can help grow your prospects, convert leads and increase revenue. Working with ActiveCampaign, we partner with companies to create, implement and manage custom automation strategies to fit their business. This all in one marketing platform combines email marketing, automation and CRM to turn more leads into customers by sending the right information to the right people at the right time.

What is Marketing Automation?

Marketing automation is software that allows companies to scale personal attention. The goal of any marketing automation platform should be to make every contact feel as though you’re speaking directly to them and their interests. This means providing valuable, timely information to all your audiences throughout their customer journey. Not only can messages be tailored to a customer’s expressed interests, but also their behavior and what they click.

Why Use Marketing Automation?

 Personalize your messaging to address individual needs and pain-points.

Consistently follow-up with leads. Automate your messaging and make sure you don’t leave money on the table.

Nurture your leads by providing value, education, and show them that you’re a trusted resource.

Don’t forget about your existing customers. Continue to add value, get feedback and encourage referrals.

Why Go With Full Deck Marketing?

From small to medium sized businesses with 50 or 50,000 contacts we can help you get the most out of your investment. Whether you’re looking to create your marketing from scratch or take your existing programs to a new level, we can help. Many organizations don’t realize the possibilities of what can be achieved with marketing automation and the tools available to them. We’ll provide insights on which programs to run coupled with a comprehensive content strategy that will help your organization achieve its marketing goals.

☆  Let’s work together  —-»  ☆

Email Marketing

  • See what works best with easy A/B testing
  • Create emails that speak to each of your customers’ interests
  • Build and integrate forms into your website with inline, slide in or popup options
  • Geo-track opens and clicks for location insights, sales targeting, and list segmentation

Marketing Automation

  • Create deep list segments to send the right message at the right time to the right people
  • Automate email campaigns such as welcome emails, trigger campaigns, and sales follow-ups
  • Track contacts’ actions in emails and on website to create custom campaigns and segments


  • House all company contacts in one system
  • Manage contacts and view entire history of a specific contact
  • Score and prioritize your leads to pursue only those who are most qualified
  • Create custom pipelines and never lose track of contacts or where they are in your deal flow

Frequently Asked Questions

What is marketing automation?

It’s an all-in-one marketing platform that integrates email marketing, lead generation, prospect tracking, and reporting that can automate your marketing communications. When done right, the benefit of automation is being able to scale your personal attention to all your customers and prospects. Our platform of choice is ActiveCampaign.

How much does it cost?

ActiveCampaign offers a 14-day free trial to get a feel for the platform and test out the features. Email marketing and automation plans start at $9/mo. for 500 contacts. Add the powerful CRM and pay $49/mo. up to 2500 contacts. Depending on your organizational needs we offer account set-up, content strategy and automation creation services.

Can I bring my own CRM?

Yes. If you’re happy with your current CRM and just want to integrate a powerful email and marketing automation tool, we can help. We can integrate ActiveCampaign with Salesforce, Sugar CRM, Zoho, Insightly and more. ActiveCampaign also works well with Zapier, which includes hundreds of additional integrations.

Do I need marketing automation?

Whether your list is 50 or 50,000+ marketing automation can help your business grow with relevant, personalized, and timely communications. It maximizes small team efficiency by automating repetitive tasks and follow-up. For larger organizations it can help keep your campaigns organized and provide a coordinated view of all your contacts.

Can you help me get more leads?

Yes. Not only get more leads, but qualified leads. We can use forms, landing pages and “lead magnets” to collect visitor information that can be passed onto sales reps or follow-up automatically with an email sequence. In addition, we can assign a score to each lead based on their activity. The higher the score, the more qualified the lead.

Why should I work with Full Deck Marketing?

If you’re looking to take your marketing to another level then we can help with content strategy, advice and ideas as well as creation and implementation of campaigns. We’ve worked with large and small businesses and know how to quickly get you up and running with your new marketing platform. Our best practices and methodologies can help optimize your ROI in the shortest time possible.

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