Full Deck Marketing Blog

Marketing Tips and More

Are You Measuring the CTOR of Your Email Campaigns?

There’s lots of metrics we can use to measure the success of our email campaigns. We look at delivery rates, open rates, unsubscribes, hard and soft bounces and so on. And then there’s the click-through rate (CTR). The CTR gives us a percentage of how many recipients...

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5 Ways to Grow Your Email List

  A great email list can be a goldmine. With email you can nurture leads, win over prospects and reinforce your brand with existing customers. Email marketing consistently has one of the highest ROIs of any marketing channel. It just works. However, if you’re...

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How to Drive Traffic to Your Website

Traffic is crucial to the success of your website and business. Your web traffic represents the top of the funnel bringing in leads to be converted into customers. So the question becomes how do we consistently drive traffic to our websites, fill the top of the funnel...

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Six Go-To Marketing Automations for Your Business

  When it comes to marketing automation many businesses might feel overwhelmed and not know where to start. For this reason I wanted to talk about six automations that can serve as a good starting point. When implemented correctly, these marketing automations can...

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